IT’S ALMOST HERE! Finally, a hairdryer that is quiet, light and doesn’t damage hair!! This June will see the launch of the next device to be added to the Dyson product line. This is one expensive product, which took £50m to develop and test over five years, and using the experience of 103 engineers to perfect.
What revolutionises this hair dryer is the small motor which runs up to 110,000 RPM, that is located in the handle, which makes it much quieter and a lot lighter than traditional hairdryers. Modern day hairdryers, reminiscent of those that have remained largely unchanged since the seventies, tend to have the motor in the top of the device, which makes it bulky and heavy to hold and manipulate after long periods.
The clever device has a glass bead thermistor, which monitors the device’s temperature 20 times per second and then transmits this data to a microprocessor, so the airflow is fast and focused to aid with styling and prevent extreme heat damage to your luscious locks. Gone is the “finger got stuck in the electric socket look”, and broken, frazzled ends will be a thing of the past!
Rated as the most powerful (and probably the most expensive) hairdryer on the market by Dyson, this product even comes with its own rubber mat which is supposed to prevent it from flying off the surface at turbo speed.
Testing this hairdryer meant using over 1000 miles of real hair to subject to various degrees of heat, and costing £50 per metre, it’s no wonder Dyson have set the price high…this luxury gadget will set you back a whopping £299 (€386)!!!
Dyson have named their new wonder product the “Dyson Supersonic” and refer to it as “the hairdryer rethought” ….and reason behind it?
James Dyson, 68, who was knighted by the Queen in 2006, said “There has been zero innovation in this market for over 60 years. Millions of people use contraptions daily that are hideously inefficient, waste their time and are causing them long-term damage. We realized that we could — and should — sort this situation out.”
Statistics (stated by consultancy Mintel) show that about 92 percent of British women regularly use a hair dryer, and in the USA it’s 75.5 percent of all women and 24.5 percent of men. Dyson state that in Japan 97 percent of women and 30 percent of men use one, and each one spends on average 20 minutes drying their hair. So Dyson’s rational is to imagine the repercussions of changing even 1 percent of those statistics… imagine the time saved and the time less spent on damaging hair.
The only thing that could make it more appealing would be to drop the price…
