Everybody today recognises the marketing power and success of digital campaigns…where would we be without Google??
But currently in Japan, companies are looking for more and more innovative ways to market their products. Campaigns are being designed to be interactive with the audience and create a buzz. In Tokyo, public places such as stations and metros are becoming increasingly popular places to hold promotional events, and Shinjuku Station is one of them…
Kanro Gelee Pure is a well-known brand of gummy sweets in Japan and they have come up with a revolutionary way to market their product by creating a viral sensation on social media? How? By creating the “Mystery Touch” billboard at Shinjuku Station! This one has gone viral and has created a social media storm in Japan…
Members of the public can go up to the promotional billboard, which is bursting with 3D heart shapes, where if they dare to put their hand into the juicy “mouth” section of a big 3D sweet, they will be rewarded with a freebie of the juicy branded sweets.
The clever bit here is that freebies are irresistible and as soon as it catches on that there’s something being given away, a crowd quickly ensues with people lining up to have a go. More than that, those people are tweeting and sharing the moment on their choice of social media.
Some have cheekily pointed out that if you turn the sweet with the “mouth” vertically instead of horizontally it would represent another subject entirely….but we’ll leave that one to your imagination!!
